Swansea takes surf and sand to London
Where the grass meets the sea
Swansea Council has put up 1,000 promotional panels on London Underground trains in the lead-up to the Capital One Cup final against Bradford City in Wembley on Sunday (February 24).
The panels show an image of a football and a beach ball on the edge of an area of grass that borders a beach. The caption reads: 'Where the Grass Meets the Sea' and thehttp://visitswanseabay.com official destination website is included.
Seventy-five posters using the same image and caption have also gone up in London's tube stations.
Cllr Nick Bradley, Swansea Council's Cabinet Member for Regeneration, said: "Many thousands of the Jack Army faithful will be heading to London to watch the Swans in Wembley this weekend. Michael Laudrup and his amazing team are doing wonders in putting our city on the map and it's important we make the most of what they've achieved by encouraging more visits to Swansea Bay.
"Millions of people will see our promotional posters and panels on the London Underground, and we hope many commuters will be tempted enough to have a look at theofficial Swansea Bay destination website where there's reams of information about our stunning local area and all we have to offer. More visits to Swansea Bay means more spending in local hotels, restaurants, shops and other businesses."
A full-page Swansea Bay promotional advert has been placed in the Wembley cup final programme and panels are now up on Midland Metro trains between Wolverhampton and Birmingham until March 17. This will help promote Swansea Bay around the time the Swans visit West Bromwich Albion in the Premier League.
Overseas interest in Swansea Bay is also on the rise because of people like Michael Laudrup, Ki Sung-Yueng and Michu. Figures show Visit Swansea Bay's foreign legion of fans in countries like Denmark, South Korea and Spain has increased by 2,000 people in recent months.