Swansea Bay region reaches for the Sky

Millions of people across the world will again be tuning into Swansea Bay for live Premier League action before the end of November.

Swansea City Football Club logo

Sky Sports will be showing the West Ham, Everton and Liverpool games live from the Liberty Stadium – that's three of the Swans' first eight home games of the new season.

The West Ham game takes place on August 25, the Everton game on September 22 and the much-awaited Liverpool game on November 25 when ex-manager Brendan Rodgers returns to Swansea for the first time since leaving the club earlier this summer.

Swansea Council tourism experts say the coverage will help raise Swansea Bay's profile as a destination even further.

Cllr Nick Bradley, the Council's Cabinet Member for Regeneration, said: "A lot was achieved last season in terms of making the most of the city's Premier League status, putting destination Swansea Bay on the map and attracting football fans and their families to the area.

"But the real challenge is building on that success and making sure we take advantage of every opportunity that's presented to promote the city and surrounding area.

"Swansea has developed a reputation as being a friendly city because local accommodation and activity providers, pubs, restaurants and residents did a fantastic job last season in extending a warm, Welsh 'Croeso' to visiting fans. This will have helped encourage many of them to come back to Swansea Bay in future either for another away game or for a general leisure holiday.

"As a council, it's important we continue to be as innovative as possible in our marketing efforts to ensure the whole destination continues to benefit from the worldwide exposure the Premier League generates."

The West Ham match at the Liberty Stadium builds-up to a series of major concerts in Singleton Park as part of Swansea Council's Swansea Bay Festival. Status Quo will perform at the park on the evening of Saturday August 25 and Steps will take to the stage on the evening of Sunday August 26.

Cllr Bradley said: "The appointment of one of the world's greatest ever footballers in Michael Laudrup as the Swans' new manager means the first home game of the season against West Ham will already be an occasion to remember.

"But the combination of the Premier League action and the major concerts at Singleton Park will help attract thousands of visitors to the city and give the local economy a boost as we head into September and the autumn."

The other Swans' home games before the end of November come against Sunderland, Wigan, Reading, Chelsea and West Bromwich Albion.

Fan's corner page to see more information for visiting football fans.